CEMEX CASE STUDY

In the dynamic landscape of today's global business environment, multinational corporations face the challenge of expanding their operations across borders while ensuring optimal efficiency across their organisational structure (Kyove et al., 2021). Nevertheless, CEMEX, a leading player in the construction materials industry, has emerged as a prime example of a company that has adeptly navigated the complexities of globalisation while maintaining a remarkable level of operational efficiency. Globalisation according to Naz and Ahmad (2018), is explained as the integration and interconnectedness of economies, societies, countries and cultures around the globe. Thus, it is driven by advancements in technology, communication and transportation thereby enabling the easy movement of goods, ideas, information, services and people across borders (Katerina & Aneta, 2014). Also, CEMEX has extended its footprint to over 50 countries, with operations spanning multiple continents. This means that such extensive geographical diversification requires a well-thought-out globalisation strategy that encompasses several facets, from supply chain management to market penetration strategies. Therefore, this research paper delves into the core of the globalisation strategy of CEMEX, dissecting its key components and highlighting the factors that have contributed to the company's unprecedented operational efficiency without resorting to an overly complex organisational structure.