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Research Proposal: An examination of the role agriculture marketing strategy plays on the Ghanaian economy.
This study explores the role of agricultural marketing strategies in the Ghanaian economy, focusing on Ejura Sekyedumase Municipal District in the Ashanti Region. It identifies marketing strategies used by agricultural stakeholders, their impact on production, and their economic contribution, while also examining challenges in strategy adoption. Employing a descriptive research design and a quantitative approach, the study involves 169 farmers. Data will be collected through questionnaires and analysed using SPSS software to provide comprehensive insights.
This study examines the role of agricultural marketing strategies on the Ghanaian economy, focusing on the Ejura Sekyedumase Municipal District in the Ashanti Region. It identifies the types of marketing strategies used by agricultural stakeholders, their impact on agricultural production, and their contribution to the economy. Challenges faced in adopting these strategies are also explored. A descriptive research design and quantitative approach are employed, involving a sample of 169 farmers. Data will be collected through questionnaires and analysed using SPSS software to provide comprehensive insights.