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MBA Topics

Select and modify any of these MBA topics

Qualitative Research Topics

  1. The Impact of Corporate Culture on Employee Commitment and Satisfaction: Explore how organizational culture influences employee engagement and job satisfaction within multinational corporations.
  2. Leadership Styles and Their Effect on Team Performance: Investigate how different leadership styles affect team dynamics and productivity in the tech industry.
  3. Consumer Perceptions of Ethical Branding: Study how consumers perceive and respond to ethical branding practices in the fast-moving consumer goods (FMCG) sector.

Quantitative Research Topics

  1. The Effectiveness of Digital Marketing Campaigns on Sales Performance: Analyze quantitative data to evaluate the impact of various digital marketing strategies on improving sales metrics.
  2. Risk Management Strategies in Financial Institutions: Use statistical analysis to assess the success rate of risk management practices in mitigating financial losses in banks.
  3. Impact of Supply Chain Optimization on Company Profitability: Quantitatively measure how enhancements in supply chain management affect the bottom line in manufacturing companies.

Mixed-Methods Research Topics

  1. Integration of Technology in Small Businesses and Its Impact on Growth: Combine qualitative case studies with quantitative data to evaluate how technology adoption contributes to business expansion in small enterprises.
  2. Employee Wellness Programs and Their Effect on Organisational Productivity: Investigate both the qualitative impacts (employee satisfaction, workplace culture) and quantitative outcomes (sick days, productivity metrics) of wellness programs.
  3. Customer Loyalty and Retention Strategies in Retail: Analyze the effectiveness of various customer retention strategies through customer surveys (qualitative) and purchase data (quantitative).

Systematic Literature Reviews

  1. Trends and Future Directions in Corporate Social Responsibility (CSR): Review existing literature to identify trends, gaps, and future research opportunities in CSR practices globally.
  2. Advancements in Artificial Intelligence and Their Implications for Business Operations: Systematically review academic and industry literature to map out how AI is transforming different business operations.
  3. Globalization Effects on Small and Medium Enterprises (SMEs): Conduct a literature review to understand the challenges and opportunities globalization presents to SMEs.

Theoretical Studies

  1. Theories of Leadership in Crisis Management: Explore various leadership theories and their effectiveness in handling organizational crises.
  2. Economic Theories Behind Consumer Choice in Digital Markets: Theoretically analyze how classical and modern economic theories apply to consumer behaviors in digital marketplaces.

Experimental Studies

  1. Testing the Efficacy of Agile vs. Traditional Project Management Techniques in Software Development: Conduct an experiment comparing project outcomes (e.g., completion time, budget adherence, defect rates) between teams using Agile methodologies and those using traditional methods.